Score of dollars are being spent each day on cricket in various ways! Companies who invest in brands actually invest in everything that actually helps them sell it. But for actors, I guess cricket stars are still a primary brand in themselves and primary brand developers with respect to the public at large.
Each major cricketing event is sponsored by some of these big conglomerate houses or the latest funda being “Indian Majors” or “Indian MNC’s”. Some of these sponsors have been dedicated ones, sponsoring games year after year, series after series. It’s a war hard fought than many as to who finally sponsors one of these.
Now considering the amount of money spent/ invested (I personally consider atleast 50% as investment) the stakes are too high… If the TRP’s drop, and drop pretty heavily am not too sure what these sponsors might gain!
So it is imperative on their parts/ for their cause that the origins of these sponsors remain in the competition. Am not too sure if that’s the way it works around the world, but with India I guess that’s kinda true… Despite being called a cricket crazy nation, am not too sure if more than half of the normal people will watch a non- Indian super 8 and thereon…
So considering India’s poor start and the fact that they may go into the super 8 by natural causes, I’m just wondering if one or more of these big money houses would do “what is in their power” to make us reach the next stage?? No insinuations, am not saying anything, no defamation, but to lose half the Indian viewer-ship is too much after the cost incurred….
Just a stray thought! Just an idea of how commercialisation can ruin things…. Another one is news channels, but I’ve said enough on that before… Any thoughts on this guys??
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